{"title":"Lens offer on Camera","description":"","products":[{"product_id":"sony-a7-iii-alpha-mirrorless-digital-camera-with-35mm-full-frame-image-sensor","title":"Sony ILCE-7M3 Alpha 7 III with 35mm full-frame image sensor","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBack-illuminated 24.2MP11 full-frame sensor : The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel11 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster12 data readout speed is achieved through copper wires and front-end LSI.\u003c\/li\u003e\n\u003cli\u003eEntirely enhanced image processing system : A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output14 even during silent shooting\/continuous shooting15. \u003c\/li\u003e\n\u003cli\u003eWider, faster, more steadfast AF performance : An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice16 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.\u003c\/li\u003e\n\u003cli\u003eAF-ON button and multi-selector  : The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.\u003c\/li\u003e\n\u003cli\u003eAlways keep the eye in focus : Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses19 mounted via an adaptor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable class=\"table-striped\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n  \u003ctr\u003e\n\u003ctd\u003eLENS COMPATIBILITY\u003c\/td\u003e\n  \u003ctd\u003eSony E-mount lenses\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSENSOR TYPE\u003c\/td\u003e\n  \u003ctd\u003e35mm full frame (35.6×23.8mm), Exmor R CMOS sensor\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n          \u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/td\u003e\n  \u003ctd\u003eApprox. 24.2 megapixels\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n          \u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBATTERY LIFE (STILL IMAGES)\u003c\/td\u003e\n  \u003ctd\u003eApprox. 610 shots (Viewfinder) \/ approx. 710 shots (LCD monitor) (CIPA standard)\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eISO SENSITIVITY (STILL IMAGE)(RECOMMENDED EXPOSURE INDEX)\u003c\/td\u003e\n  \u003ctd\u003eStill images: ISO 100-51200 (ISO numbers up from ISO 50 to ISO 204800 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent(ISO numbers up ISO 102400 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit)\u003c\/td\u003e\n  \u003c\/tr\u003e\n            \u003ctr\u003e\n\u003ctd\u003eVIEWFINDER TYPE\n\u003c\/td\u003e\n  \u003ctd\u003e1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n                \u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMONITOR TYPE\u003c\/td\u003e\n  \u003ctd\u003e7.5cm (3.0-type) type TFT\u003c\/td\u003e\n  \u003c\/tr\u003e\n    \u003ctr\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony World - KSA","offers":[{"title":"Body Only","offer_id":49638011994424,"sku":"ILCE-7M3\/BC_AP2","price":5689.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8338\/7704\/files\/sony-ILCE-7M4K-2_9517eec9-acda-4ae3-aa9c-28e80c582757.jpg?v=1774959028"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony ILCE-7M4 Alpha a7 IV Mirrorless Digital Camera","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNewly developed 33.0MP16 back-illuminated CMOS image sensor : The full-frame Exmor R™ CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p17. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop18 dynamic range on stills, and increased AF precision and focal stability.\u003c\/li\u003e\n\u003cli\u003eBIONZ XR™ image processor for up to 8x19 processing speed :The BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x19 increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimise processing latency, for greatly increased movie and still processing power. User interface, network, and file management processing is distributed in order to deliver fast response regardless of real-time processing load.\u003c\/li\u003e\n\u003cli\u003eBeautiful image rendering with low noise : Visible benefits of the powerful new 33.0MP16 sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery, and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003c\/li\u003e\n\u003cli\u003eSet the mood, in-camera, with Creative Look : Broaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming, and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting.\u003c\/li\u003e\n\u003cli\u003eBeautiful colour expression made simple, with S-Cinetone™ : The α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it's in-camera, it's easy to create a more expressive look for your movie imagery without post-editing.\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect for bright and beautiful skin appearance :The built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions as well as enhancing still shots and movies. Four level settings are available25, so you can adjust the degree of the effect as you wish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"specs\"\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\" class=\"table-striped\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNUMBER OF PIXELS (EFFECTIVE)\u003c\/td\u003e\n\u003ctd\u003eApprox. 33.0 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISO SENSITIVITY (RECOMMENDED EXPOSURE INDEX)\u003c\/td\u003e\n\u003ctd\u003eStill images: ISO 100-51200 (ISO numbers from 50 to 204800 can be set as expanded ISO), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent (ISO numbers up to 102400 can be set as expanded ISO), AUTO (ISO 100-12800, selectable lower limit and upper limit)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVIEWFINDER TYPE\u003c\/td\u003e\n\u003ctd\u003e1.3 cm (0.5 type) electronic viewfinder (Quad-VGA OLED)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMONITOR TYPE\u003c\/td\u003e\n\u003ctd\u003e7.5 cm (3.0-type) type TFT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Sony World - KSA","offers":[{"title":"Body","offer_id":52661472330040,"sku":"ILCE-7M4_AF1","price":8829.0,"currency_code":"SAR","in_stock":true},{"title":"Body+28-70mm OSS Lens","offer_id":52661472362808,"sku":"ILCE-7M4M_AMEA","price":9199.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8338\/7704\/files\/ILCE-7M4-5.jpg?v=1737535167"}],"url":"https:\/\/sonyworld.sa\/en\/collections\/lens-offer-on-camera.oembed","provider":"Sony World - KSA","version":"1.0","type":"link"}