{"title":"New Products","description":"","products":[{"product_id":"sony-sel2470gm2-fe-24-70mm-f2-8-gm-ii","title":"Sony SEL2470GM2 FE 24-70mm F2.8 GM II","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh resolution rivals the best primes2 : Excellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, for sharp, clear images at all zoom and aperture settings.\u003c\/li\u003e\n  \u003cli\u003eMinimal flare and ghosting : Nano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’s design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/li\u003e\n\u003cli\u003eStunning G Master bokeh : Beautiful F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh. \n\u003c\/li\u003e\n  \u003cli\u003eFast, precise AF and excellent response : Four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve high AF precision and tracking. Shoot at up to 30 frames per second3 with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down4.\u003c\/li\u003e\n  \u003cli\u003eExcellent close-up performance : Minimum focusing distance is 0.21 meters at 24 mm and 0.30 meters at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/li\u003e\n\u003cli\u003eMovie features refined for visual creators : Advanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported5.\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n","brand":"Sony World - KSA","offers":[{"title":"Default Title","offer_id":49638008750392,"sku":"SEL2470GM2\/QSYX","price":7699.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8338\/7704\/files\/SEL2470GMQ-1.jpg?v=1737535168"},{"product_id":"sony-360-spatial-sound-mapping-dolby-atmos-dts-x-3-1ch-soundbar-ht-a3000-with-sasw3-subwoofer","title":"Sony HT-A3000 360 Spatial Sound Mapping Dolby Atmos® \/ DTS:X® 3.1ch Soundbar","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e360 Spatial Sound that adapts to your environment with optional rear speakers from Sony: Our revolutionary 360 Spatial Sound Mapping technology with Sony's rear speakers1 creates multiple phantom speakers from just a soundbar and rear speakers.\u003c\/li\u003e\n\u003cli\u003eDiscover wide 360 Spatial Sound with optional rear speakers from Sony: A wide listening area fills every part of your living space so your family and friends get the same sound experience. The listening area is not limited to the front of the TV but encompasses a much wider space.\u003c\/li\u003e\n\u003cli\u003eOptimised for speaker position: There’s no need to precisely place the optional speakers. The soundbar with built-in microphones does it all for you, intelligently measuring the position of each speaker, and optimising sound to your room.\u003c\/li\u003e\n\u003cli\u003eSo immersive. So real.: Discover a new way of listening with 360 Reality Audio for a truly immersive live concert or studio session experience.\u003c\/li\u003e\n\u003cli\u003eImmersive surround sound from a soundbar: The HT-A3000 has 3.1 channels: three front speakers, including a centre speaker for clear dialogue, plus a built-in dual subwoofer for deep bass.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - KSA","offers":[{"title":"Default Title","offer_id":49638011928888,"sku":"HT-A3000\/\/C_AF1","price":1999.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8338\/7704\/files\/ht-a3000-1_7af261e8-0f3d-423c-b1fd-fecb4c0734a6.jpg?v=1737535170"},{"product_id":"sony-sel2470gm-fe-24-70mm-f2-8-gm-lens","title":"Sony SEL2470GM FE 24-70mm F2.8 GM Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA new era of standard zoom performance: No-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. \u003c\/li\u003e\n\u003cli\u003eExtraordinary resolution and bokeh: A XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range, but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.\u003c\/li\u003e\n\u003cli\u003eNatural rendering and color: One ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.\u003c\/li\u003e\n\u003cli\u003e9-blade aperture enhances bokeh beauty: The remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness, but to natural highlights as well.\u003c\/li\u003e\n\u003cli\u003eBright, fast F2.8 at any focal length: A constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - KSA","offers":[{"title":"Default Title","offer_id":49638017630520,"sku":"SEL2470GM\/\/QSYX","price":6699.0,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8338\/7704\/files\/VX9137_A_New-Large_b197d67a-c7a4-4ea9-b3c8-55ea31bc012d.jpg?v=1737535169"},{"product_id":"sony-sel2450g-fe-24-50mm-f2-8-g-lens","title":"Sony SEL2450G FE 24-50mm F2.8 G Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe perfect standard zoom for everyday works of art: This compact full-frame F2.8 standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realised. 24-50 mm is an ideal range for everyday use. Outstanding G LensTM resolution and bokeh are available at all focal lengths, and precision AF means fast, sharp focus. Great for shooting stills and movies anywhere. \u003c\/li\u003e\n\u003cli\u003eSharp and detailed at all focal lengths: Four aspherical elements and two ED (Extra low Dispersion) elements deliver high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and colour bleeding are subdued for clear rendering, while F2.8 and an 11-blade circular aperture unit can create stunning G Lens bokeh. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end for stunning close-ups.\u003c\/li\u003e\n\u003cli\u003eAF that brings out the best in high-performance bodies\nTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is also excellent and fully capable of keeping up even with Sony’s advanced model α9 III body at up to 120 fps. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies\u003c\/li\u003e\n\u003cli\u003eA compact F2.8 zoom that is ready to go anywhere\nWith four aspherical elements and a large F2.8 maximum aperture in an optical design that delivers outstanding imaging performance, this innovative lens is no more than 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). The use of engineering plastics for some components enhances durability while reducing weight to just 440 grams (15.6 oz.) for agile mobility and minimum stress during long shooting sessions.\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 in a mobile zoom is great for movies: Precise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. Minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003c\/li\u003e\n  \u003cli\u003eComprehensive control in a compact lens: Focus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. A customisable focus hold button and AF\/MF switch are also provided. Linear Response MF ensures immediate, intuitive manual focus control. A dust and moisture resistant design maximises reliability in challenging outdoor conditions, and the front element features a fluorine coating. Filter diameter is 67 mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - KSA","offers":[{"title":"Default Title","offer_id":49638002229560,"sku":"SEL2450G","price":4799.01,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8338\/7704\/files\/VX8033_A_df5855cd-1b1f-4868-be0e-ba24b4378234.jpg?v=1737535171"},{"product_id":"sony-sel1625g-fe-16-25mm-f2-8-g-lens","title":"Sony SEL1625G FE 16-25mm F2.8 G Lens","description":"\u003cdiv id=\"description\"\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSharp and detailed at all focal lengths: Three ED (Extra low Dispersion) glass elements and four aspherical elements that include one ED Aspherical glass element deliver high resolution from 16 mm to 25 mm. Flare, ghosting, and colour bleeding are subdued for clarity, while F2.8 and 11 aperture blades create stunning G Lens bokeh. Max. magnification is 0.2x (AF)\/0.23x (MF) with a minimum focus distance of 0.18 m (0.59ft) (AF)\/0.17 m (0.56ft) (MF) at the wide end for stunning close-ups.\u003c\/li\u003e\n\u003cli\u003eAF that brings out the best in high-performance bodies: Two specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is also excellent and fully capable of keeping up even with Sony’s advanced model α9 III body at up to 120 fps1. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies.\u003c\/li\u003e\n\u003cli\u003eA compact F2.8 wide zoom that is ready to go anywhere: With four aspherical elements that include one ED Aspherical glass element, and a large F2.8 maximum aperture in a high-performance optical design, this innovative lens is no more than 74.8 mm in diameter by 91.4 mm in length (3 x 3-5\/8 inch). The use of engineering plastics for some components enhances durability while reducing weight to just 409 grams (14.5 oz.), making this a low-stress F2.8 choice for long shooting sessions or low-light situations.\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 in a mobile zoom is great for movies: Wide angles, F2.8 in a compact, lightweight zoom that can be easily handheld, and quiet AF can be significant advantages for movies. Minimal zoom extension and centre of gravity shift make gimbal or drone mounting easy too. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation4 and metadata recording.\u003c\/li\u003e\n\u003cli\u003eComprehensive control in a compact lens: Focus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. A customisable focus hold button and AF\/MF switch are also provided. Linear Response MF ensures immediate, intuitive manual focus control. A dust and moisture resistant design maximises reliability in challenging outdoor conditions, and the front element features a fluorine coating. Filter diameter is 67 mm.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony World - KSA","offers":[{"title":"Default Title","offer_id":49638002426168,"sku":"SEL1625G\/\/Z_SYX","price":5399.01,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/8338\/7704\/files\/SEL1625G-1_3aa62c79-68e3-422e-b7b4-16fa5fb079ef.jpg?v=1737535171"}],"url":"https:\/\/sonyworld.sa\/en\/collections\/new-products-home-page.oembed","provider":"Sony World - KSA","version":"1.0","type":"link"}