SONY WORLD KSA
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Disclaimer: Sony products are operated, sold, and delivered by the official Sony distributor in the Kingdom of Saudi Arabia, Modern Electronics Limited. Visit www.sonyworld.com.sa for more information.
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Modern Electronics
Electronics & Systems Holding Company is a consumer electronics company within the Al Faisaliah Group. It was founded in 1970 as Modern Electronics, and the Group began its distributorship of Sony products in the Kingdom, supplying transistor radios, tape recorders, and black & white televisions.
In 1971, the professional electronics business was established to handle Sony Professional products, serving the media requirements of various government ministries. The business has grown remarkably over the intervening years and now constitutes one of Al Faisaliah Groupβs largest companies. It has become much more diversified: although Sony remains a core partner, the company now supplies a wide range of electronic products and solutions to consumers, businesses, and government.
Brands currently distributed by E&S include Sony, PlayStation, BenQ for projectors, Logitech for accessories, and Take-Two for gaming software.
In addition to distribution in the Saudi market, we are also a leading electronics retailer. Our 'Sony' stores carry the very best of Sony products as well as mobiles from both Sony and non-Sony brands.
